Smashbox Launches in BullRing

Following on from 2 nr Jo Malone store refurbishments at Windsor & London Royal Exchange, Smashbox became the 1st Estee Lauder brand to open a new free standing store in 2017. The store pictured above was opened in Birmingham Bulling on 17th February and becomes the brands 3rd UK outlet. Firmingers were cost consultants on all 3 projects and also provided this role for the Aveda & Bobbi Brown stores which opened on 20th February in Marlborough. In addition to these stores Firmingers are currently involved in a further 20 free standing store projects for brands including Aveda, Bobbi Brown, Company Stores, Jo Malone, MAC & Origins as the company looks to expand the number of its UK stores.