Firmingers started working with WH Smith in the Autumn of 2017, initially providing cost consultancy advice on a new airport concept for projects at Heathrow & Gatwick. Whilst this work continues the scope of service has widened to the High St after the retailer undertook a successful trial store concept at Reading. Work is currently being undertaken in phases with successful projects undertaken initially at Cheltenham, Salisbury, Thurrock Lakeside, Trafford and  Winchester. Following the success of these early stores further phases are planned through into 2019.